Design-first tech-equity

Designed
to lead.
Engineered
to scale.

Forma Ventures is a design-led technology equity firm building the next generation of companies. We partner with ambitious founders, investing through strategy, design, product, and engineering to accelerate growth and create lasting enterprise value.

Partner with us Our investment approach

Thesis

Great companies are built by people who care about the outcome as much as the founder does. Forma is that team, in the work every day and invested in where it goes.

Experience

The teams behind the companies that move the world.

  • 01 Nike
  • 02 Intuit
  • 03 Kenvue
  • 04 Neutrogena
  • 05 Aveeno
  • 06 Toshiba
  • 07 CBRE
  • 08 Twitch
  • 09 Shinola
  • 10 Joico
  • 11 BODi
  • 12 Cabela’s
  • 13 American Greetings
  • 14 Budget Direct
  • 15 on! Nicotine
  • 16 United Way

The model

We partner in, build it like owners and scale it like we mean it.

We join a small number of companies and work inside them as owners.

  1. 01

    Partner

    A few companies a year, chosen with care.

  2. 02

    Build

    Brand, product, web and engineering from our own studio.

  3. 03

    Scale

    We grow the company together and share in what it becomes.

Portfolio

08 partnerships

  • DW/Co. Digital studio Design and engineering for growth-stage brands. Founder
  • sprpwr.io Software The system behind faster, better-built websites. Founder
  • Home Services Co. Home services A portfolio of local service brands, built to scale. Partner · Build + Growth
  • GarageFloorEpoxy Home services A demand engine for a fragmented trade. Partner · Build + Growth
  • Home Power Reserve Energy Residential backup power, sold direct. Partner · Build + Growth
  • healthy.org Consumer health Trusted guidance at category scale. Partner · Product
  • Bullseye Seeds Agriculture Modern distribution for a legacy market. Partner · Build
  • Clario CoParent Family tech Calmer co-parenting, built into one app. Co-founder · Product + Build

Case studies

03 outcomes

CASE 01 / 03

DW/Co. · Digital studio

From capable shop to premium studio.

Forma rebuilt how DW/Co. designs and ships — a step change in UI/UX craft and a modern development system — and repriced the work to match.

Per-project price
2–3x
Since partnership
Avg. monthly revenue per client
+250%
Average increase
Monthly plans
$500+
Up from $80–100 / mo to $150–500+
sprpwr.io

CASE 02 / 03

sprpwr.io · Software · in beta

A full site, built by the client, in under three weeks.

While still in beta, the sprpwr.io CMS let a non-technical editor at a behavioral health provider build out and publish an entire site — service pages, locations and a blog — on her own.

Pages & posts published
95
By one editor, across 17 working days
Fastest new blog post
~9 min
From first edit to live
Posts in a single day
11
New blog posts published in one session
Home Services Co.

CASE 03 / 03

Home Services Co. · Home services

A home services brand, launched end to end in under three months.

Forma built Home Services Co. from the ground up: the brand, the site and an affiliate-to-lead-gen flow that carries a visitor from first click to qualified lead.

Idea to live lead flow
<3 mo
Brand, site and lead gen, launched together
Workstreams shipped
3
Brand · site design · lead gen flow

Who we partner with

Few partners. Deep commitment.

01
Proven demand
Revenue or a clear signal that customers already want it.
02
Operator-led
A founder who runs the business day to day and wants a true partner in the build.
03
Leverage in the build
Markets where brand, product and acquisition are the bottleneck.
04
Aligned horizon
A shared view of where this goes in five years.

Partner with us

Building something worth owning?

Tell us about the business, where it is today and where it's stuck. We read every submission and reply to the ones we can help.

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